机会主义和制度安排:民办高等教育可持续发展路径探析

实现可持续发展是民办高等教育的最终目标。但是,由于现有制度供给不足以及制度约束力偏低等问题的存在,导致民办高等教育领域存在诸多机会主义行为,从而影响了民办高等教育可持续发展目标的实现。为实现民办高等教育的可持续发展,从制度层面要做好以下两方面的工作:(1)完善民办高等教育的制度体系(2)增强相关制度的约束力。     

Narrowing the Concept of Marketing

SUMMARY

The misapplication of marketing to major American social institutions-education, religion, health care, the media, government and the legal system-has frequently undermined the fundamental purposes of those institutions, to the point that Laczniak and Michie's (1979a; 1979b) worst fears about marketing as a force for social disorder may have become a reality. Even more perplexing is a deeper question that marketers have yet to address adequately: Is the customer metaphor, which is so central to business and consumer marketing, fundamentally incompatible with the nature of a productive social institution?     

Influences on Sustainable Innovation Adoption: Evidence from Leadership in Energy and Environmental Design

The adoption of innovations associated with environmental sustainability has been a topic of growing interest among scholars. The research presented in this paper draws on Abrahamson's theoretical framework of fads and fashions to argue that dimensions of uncertainty and degree of external versus internal influence provide significant insights into firms' decisions to adopt sustainable building innovations. We develop three hypotheses, reflecting three views of adoption influence: fad, fashion, and efficient‐choice. We find that adoption of Leadership in Energy and Environmental Design (LEED) green building certification in the United States was more likely among firms similarly oriented toward end‐consumers and among firms strategically positioned as environmental leaders. These results provide support for the fad and efficient‐choice views of adoption, respectively. Contrary to expectations suggested by the fashion perspective, adoption was not more likely among firms located in states whose political leaders are more committed to environmental protection. Our findings offer important implications for practitioners and policy makers seeking to encourage sustainable building design. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment.     

论陕南红色旅游发展与品牌构建

在深入调查分析陕南三地市红色旅游资源及其开发现状的基础上,指出陕南地区红色旅游开发存在的问题。提出了应进一步深入挖掘陕南红色旅游所特有的文化内涵,整合资源,将陕南的自然景观资源与红色资源结合,优势互补,从而全面提升陕南红色旅游品牌形象。     

互联网+时代晋江市鞋服纺织产业品牌建设与创新研究

晋江是我国有名的“品牌之都”，鞋服纺织产业是当地支柱性产业。对晋江鞋服纺织产业发展现状进行分析报告，提出互联网+时代该产业的传统企业品牌创新的重要性，同时对该产业如何借助互联网平台进行品牌建设与创新提出了相应的见解。     

探讨建筑结构设计过程中的概念设计及结构措施

在建筑结构设计过程中,概念的设计与结构措施至关重要。如果不能做好概念的设计以及结构措施,那么就会给建筑结构的设计带来很大的影响。     

论企业党务工作者的形象塑造

党务工作者是党的事业的骨干,也是群众的带头人,因此,提高企业党务工作者的综合素质至为重要。文章分析党务工作者形象的特征、功能及意义,并总结了党务工作者品德形象的塑造要求和技巧。     

论中国特色的现代产权制度的基本特征

中国特色的现代产权制度应该具有归属清晰,权责明确,保护严格,流转顺畅的基本特征。归属清晰是发挥现代产权制度中激励机制和约束机制的首要前提;权责明确是现代产权制度高效率实施的重要保证;保护严格是现代产权制度正常运行的安全基础;流转顺畅是释放现代产权制度内在动力和实现市场机制配置资源的必备条件。     

论广西金融体制的选择与对策

广西在金融上的改革相对滞后,与经济的快速发展的势头不相符合.表现在:金融结构不合理,金融风险加大,金融效率不高,金融市场的不完善等.针对上述缺陷,提出了相应的对策建议.     

区域旅游合作中的制度分析

我国旅游业近年来出现了区域合作的热潮,有效的制度在其中起到了很大的作用.区域旅游合作实际上是制度变迁的结果.在合作过程中,中央政府与地方政府及各旅游企业应发挥各自的作用,共同打破原有效率低下制度的锁定,推动合作向前发展.